Communicating with color
I visited a local wellness center after work one day and noticed that I felt calm and relaxed while waiting in the lobby. The walls were painted an aqua blue and had a sort of beach-y feel. The owner said people always tell her that and even say they are more comfortable sharing about themselves. I don’t think I would’ve noticed if it weren’t such a shift in my mood. Since I came from work, the mood shift was greater and made it more clear that the vibe of lobby was affecting it.
Knowing that color can influence mood is valuable in many ways. We can use it to understand our motivations in situations we can control and those we can’t, too. It can help us understand why we choose to shop particular stores, the places we frequent, or feel certain ways in patient waiting rooms. Knowing how color affects our and other’s moods can prepare us for those interactions and potentially use color to our advantage.